This is the smile we should all get when finalising a brand positioning
and a mission.
Many thanks to Cuppersun for
this great session on their natural sweet.
When the mission goes beyond the product itself and becomes an engaging pleasure, it delivers a story
to tell and to share. It motivates both the brand makers and those collaborating.
For a brand
to engage with Consumers, it should first have this energy among those building it. This kind of session is a great example of authenticity
and passion that will reflect in the brand and its mix. It is highly motivating to be part of it, even as an external facilitator.
I do believe in emotions
and their power to catch the heart of Consumers. Any Marketer should feel this smile when reading his or her brand positioning. This is the necessary start to reach the extra mile and make
sure the end users feel this emotion in the long run.