SEMINAR:
STORYTELLING IN DIGITAL MARKETING
For engaging and effective digital visibility
A pragmatic and actionable seminar to enrich your digital marketing and have a direct impact on your lead generation.
Qui est Cyril JAMELOT ?
[TRAINING OBJECTIVES]
Over the course of a day, we’re committed to supporting you in developing strategic storytelling that will enrich your digital marketing. Now more than ever, your business’s success depends on digital communication: Your customers need effortless access to the key information that will motivate their purchase. To achieve this, you must capture attention, engage your audience, generate interest in your value proposition, and motivate the purchase in an environment saturated with messages.
- Know how to evaluate your digital branding
- Effectively target and optimize customer efforts
- Know how to create a motivating value proposition
- Master the art of social selling
- Be able to create strong, customer-oriented digital communication
[FOR WHO?]
This seminar is aimed at business leaders, marketing team leaders, and entrepreneurs who want to generate more engagement leads from their target audience through their digital activities.
Are you looking for a practical and engaging seminar that will allow you to benefit from real-life international experience and proven, effective tools for the development of your business, your teams, and yourself?
An approach that offers you a clear and engaging value proposition for both your employees and your customers.
Program
Terms and conditions of access
Méthod
Accessibility
Program
1 – Reflection and Audit: Evaluate Your Digital Branding
Keynote: Conference to Raise Awareness of the Theme
Icebreaker: Personal Story – Evaluation of the Current Performance of Your Image and Digital Communication
Real Exercise: Each Participant Works on Their Business
2 – Target Effectively: Optimize Your Efforts with the Right Customers
Segmentation of Your Target Market
Targeting: Choosing an Inclusive Target in Segmentation
Creating a Persona
Defining Your Digital Behavior
Real Exercise: Each Participant Works on Their Business
3 – Create a Value Proposition That Motivates Your Clients
Building Your Positioning
Developing a Unique and Strong Identity
Create Your Storytelling and Capitalize on Your Story
Creating Content Marketing
Real Exercise: Each Participant Works on Their Business
4 – Master the Art of Social Selling
Create Your Profile in an Impactful Way
Build Your Network
Learn How to Make Remarkable and Engaging Posts
Interact to Be Visible
Real Exercise: Each Participant Works on Their Business
5 – Know How to Create Strong, Client‑Oriented Digital Communication
How to Create a Digital Communication Plan
Remain Consistent in Omnichannel
How to Increase Your Natural Referencing
Speak Up in Videoconferences
Real Exercise: Each Participant Works on Their Business
Terms and conditions of access
Enrollment Terms and Deadlines
Trainee(s) are considered enrolled when:
Prerequisites and needs are identified and validated
The training agreement is signed
The invoice is paid
Registration requests may be submitted up to 5 business days before the start of the training
Méthod
Training Approach
A concise dose of theory … because it’s important to speak from the same frame of reference.
Examples and role‑plays … to illustrate concepts and exercises based on your own operations.
An animated slide deck will be commented on during the course, and you will receive PDF summariesthroughout the program.
Accessibility
[MEET YOUR coach]
After a career in international marketing and consumer research, for major brands such as Coca-Cola, Yoplait and Alpro, Cyril JAMELOT founded Cecydi. He is now a Speaker and Consultant in Strategic Storytelling and author of the book « I love Marketing ». He supports brands and those who shape them to help them capture attention and engage through content, from market and consumer research, to strategic consulting and the facilitation of strategic storytelling seminars. He also regularly speaks at business schools on consumer behavior, innovation and creative marketing. Each intervention is an experience delivering an impactful message, actionable strategies for measurable results, as well as teams that find meaning and motivation, to finally generate an optimal customer experience.