TRAINING: Impactful public speaking





Between one and two days, depending on the size of your team, we’ll work with you to develop a strategic storytelling strategy that will give your speech impact, relevance, credibility and confidence. Public speaking takes many forms, from conferences to meetings, and comes into play whenever we want to get a message across to an audience, however small, whether physical or digital. To do this, you need to attract attention, engage your audience, generate interest in your communication and have strong leadership to convince.


  • Knowing how to evaluate your message
  • Target effectively to understand your audience
  • Creating compelling content
  • Finding or creating a strong identity
  • Optimising and mastering speaking mechanisms

[For Whom ?]

This course is aimed at company directors, team leaders, sales managers, marketing teams, entrepreneurs and speakers who want to generate more engagement with their audience and capture attention with confidence.

You’re looking for a practical, human seminar that will give you the benefit of the experience of an international speaker and a former marketing executive, as well as proven, high-performance tools for developing and motivating your teams and yourself.
It’s an approach that will make your presentations stand out from the crowd and inspire you.

You will be asked to complete a questionnaire to ensure that your personal objectives match those of the programme.



7 hours


From 9 am to 12pm and from 1pm to 5pm


Face to café or Visio Zoom


None : a working document is handed out

1Reflection and objectives: evaluate your speaking skills

  • Keynote: Conference to raise awareness of the theme
  • Taking stock of your strengths as a speaker
  • What issues do you face?
  • Define clear and engaging objectives
  • Real exercise: each participant works on his or her issue

2 – Targeting effectively: Understanding your audience

  • Segmenting your typical audience
  • Creating a persona
  • Understanding expectations
  • Using transactional analysis
  • Real-life exercise: each participant works on their own company

3 – Creating compelling content

  • Preparing and building the plan
  • Building messages
  • Developing the key message
  • Creating your storytelling
  • Work on the introduction, content and conclusion
  • Defining a call to action
  • Real-life exercise: each participant works on their own company

    4 Developing a strong identity

    • Finding your identity
    • Finding your style and archetype
    • Defining values
    • Real exercise: each participant works on a presentation

    5 – Optimising and mastering speaking mechanisms

    • Developing the form: slides and material
    • Understanding the parameters of effective communication
    • Mastering narrative patterns
    • Working on your position and voice
    • Understanding the psychological dimension
    • Learning to improvise
    • Bouncing back from the unexpected
    • Interacting with the audience
    • Mastering the parameters of the environment
    • Speaking via videoconference
    • Real exercise: each participant works on a presentation


    The terms and conditions and deadlines for access are as follows:

    Trainees are considered to have registered when :

    1. The prerequisites and requirements have been identified and validated
    2. The agreement has been signed
    3. The invoice has been paid

    Registration requests can be sent up to 5 working days before the start of the course.

    A small dose of theory… because it’s important to speak from the same frame of reference.
    Examples and role-playing… to illustrate AND exercises to do based on how you work.
    An animated support will be commented on during the training and you will receive PDF summaries during the course.

    Whether you are recognised as having a disability or not, making our training accessible to everyone is part of our commitment and corresponds to our vision of « respect » (no judgement and no discrimination).
    respect (no judgement and no discrimination).
    If you need compensation or adaptation in terms of content, materials, location, equipment, timetables or pace, we’re here to help! We can’t guarantee that we’ll be able to satisfy your needs, but we can
    we can promise you that we will put all our energy into trying.

    [Meet your coach]

    After a career in international marketing and consumer research for major brands such as Coca-Cola, Yoplait and Alpro, Cyril JAMELOT founded Cecydi. He is now a Lecturer and Consultant in Strategic Storytelling and the author of several books, including « I love Marketing » and « Les secrets du Storytelling Stratégique ». He works with brands and those who shape them to help them capture attention and engage consumers through content, from market and consumer research to strategic consultancy and leading strategic storytelling seminars. He is also a regular speaker at business schools on consumer behaviour, innovation and creative marketing. Each intervention is an experience that delivers an impactful message, actionable strategies for measurable results, and teams that rediscover meaning and motivation, to finally generate an optimal customer experience.