Les Ressources humaines… d’un Marketing fort
Tout est marketing. Il peut sembler que le but ici est de définir les départements marketing comme la seule pièce du puzzle. Au contraire, l'objectif est d'assigner une action marketing à tous, à tous les départements, que nous soyons un Marqueter ou non. Le marketing...
Emotions in branding
This is the smile we should all get when finalising a brand positioning and a mission. Many thanks to Cuppersun for this great session on their natural sweet. When the mission goes beyond the product itself and becomes an engaging pleasure, it delivers a story to tell...
10 Rules to manage your boss
As mentioned over time, our job is to deliver energy to our teams, our agencies, our brands and finally our clients or consumers. This energy should not be spent on complaining or conflicting with our boss, but should on the contrary be enhanced through a healthy...
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