Training: Storytelling to boost your social selling
PRAGMATIC, ACTIONABLE TRAINING TO ENHANCE YOUR DIGITAL MARKETING AND HAVE A DIRECT IMPACT ON YOUR LEAD GENERATION in your social selling
[Objectives]
Over the course of a day, we’ll work with you to develop strategic storytelling that will enhance your digital marketing. Today, more than ever, the success of your business depends on digital communication: your customers need effortless access to the key information that will motivate them to buy. To do this, you need to attract attention, engage your audience, generate interest in your value proposition and motivate purchase, in an environment saturated with messages.
- Know how to evaluate your digital branding
- Target customers effectively and optimise efforts
- How to create a motivating value proposition
- Master the art of social selling
- Be able to create strong, customer-focused digital communications
[For Whom ?]
This seminar is aimed at company directors, heads of marketing teams and entrepreneurs who want to generate more leads and engagement with their target audience through their digital activity.
You are looking for a practical and human seminar that will enable you to benefit from real international experience, as well as proven high-performance tools, for the development of your company, your teams and yourself.
An approach that offers you a clear and engaging value proposition for both your employees and your customers.
Let’s
schedule
Duration:
7 hours
Timing:
From 9 am to 12pm and from 1pm to 5pm
Methodology:
Face to café or Visio Zoom
Prerequisite:
None : a working document is handed out
1 –Reflection and audit: evaluate your digital branding
- Keynote: Conference to raise awareness of the theme
- Breaking the ice: a personal story
- Assessing the current performance of your digital image and communication
- Real-life exercise: each participant works on their own company
2 – Target effectively: optimise your efforts to reach the right customers
- Segmenting your target market
- Targeting: choosing an inclusive target for segmentation
- Creating a persona
- Defining digital behaviour
- Real-life exercise: Each participant works on their own company
3 – Creating a value proposition that motivates your customers
- Building your positioning
- Developing a unique and strong identity
- Creating your storytelling and capitalising on your history
- Creating content marketing
- Real-life exercise: each participant works on their own company
4 – Mastering the art of Social Selling
- Create your profile with impact
- Build your network
- Learn how to make memorable and engaging posts
- Interact to be visible
- Real-life exercise: each participant works on their own company
5 – Knowing how to create strong, customer-focused digital communications
- How to create a digital communications plan
- Staying consistent across all channels
- How to increase your natural referencing
- Speaking at videoconferences
- Real-life exercise: each participant works on their own company
The terms and conditions and deadlines for access are as follows:
Trainees are considered to have registered when :
- The prerequisites and requirements have been identified and validated
- The agreement has been signed
- The invoice has been paid
Registration requests can be sent up to 5 working days before the start of the course.
A small dose of theory… because it’s important to speak from the same frame of reference.
Examples and role-playing… to illustrate AND exercises to do based on how you work.
An animated support will be commented on during the training and you will receive PDF summaries during the course.
Whether you are recognised as having a disability or not, making our training accessible to everyone is part of our commitment and corresponds to our vision of « respect » (no judgement and no discrimination).
respect (no judgement and no discrimination).
If you need compensation or adaptation in terms of content, materials, location, equipment, timetables or pace, we’re here to help! We can’t guarantee that we’ll be able to satisfy your needs, but we can
we can promise you that we will put all our energy into trying.
[Meet your coach]
After a career in international marketing and consumer research for major brands such as Coca-Cola, Yoplait and Alpro, Cyril JAMELOT founded Cecydi. He is now a Lecturer and Consultant in Strategic Storytelling and the author of several books, including « I love Marketing » and « Les secrets du Storytelling Stratégique ». He works with brands and those who shape them to help them capture attention and engage consumers through content, from market and consumer research to strategic consultancy and leading strategic storytelling seminars. He is also a regular speaker at business schools on consumer behaviour, innovation and creative marketing. Each intervention is an experience that delivers an impactful message, actionable strategies for measurable results, and teams that rediscover meaning and motivation, to finally generate an optimal customer experience.
